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16th APDC Congress – Consumer assumes greater power with support from technologies

COLLAB distinguished with the APDC / Siemens Innovation Award

On the third and final day of the APDC Congress, the speakers resumed the debate on the transformations planned for the next 20 years. The panel points out among the main changes the new role of the consumer, with the appropriation of the power to edit and create content, influencing the group, but José Pacheco Pereira chose to play the role of apocalyptic, showing the dangers that this new reality entails.

Starting by saying that he believes it is not appropriate to make predictions about what will happen in the market in the next 20 years because we live in a time of disruption, risk and uncertainty, Gonçalo Reis, RTP administrator, aligned a series of changes that the media sector underwent in the last 20 years, centered on shifting the power of the broadcaster to the citizen, who participates in television broadcasts but also online.

The consumer has become the “agent of change”, assuming the role of producer and publisher of content, and no sector has escaped the changes that come into daily life at an ever faster rate. Consumers have adopted this new model and companies have no choice but to adapt to the new reality, defended Gonçalo Reis.

The RTP administrator acknowledged that this change creates challenges but also opportunities for the public service operator, with the role of reference in the sector and the development of the information area that will continue to be relevant.

To this view, José Pacheco Pereira, from ISCTE, opposes a perspective of historian and philosopher, in an apocalyptic look, aligning what can go wrong. The historian and politician points out that there are positive factors in technological evolution, but that they also potentiate negative effects, such as the development of dictatorships, which have historically proven their ability to use technologies as an instrument of manipulation.

Emphasizing that many of the issues that are currently being raised are no longer new, José Pacheco Pereira summarized in 10 points the problems that must be addressed by all, such as the need to maintain the existence of mediation in the democratic process, the importance of preventing everything from happening. pass in real time, and the preservation of spaces of intimacy and privacy, as well as knowledge.

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