According to the analysis of Gartner, With continued growth in mobile app store downloads, we can reach 102 billion apps downloaded by the end of this year. Stores like Apple App Store, Google Play Store, and Windows Phone Store are primarily responsible for these numbers. This represents a gain of 59.38% compared to 64 billion apps downloaded last year. As a mobile app user, do you fit this statistic?
And as expected, the increase in downloads coincides with the growth in revenue that will be generated by mobile stores like Apple App Store, Google Play Store and Windows Phone Store. Revenue is forecast to reach $ 26 billion in 2013. Thus increasing by 44.45% over last year when we had $ 18 billion in revenue.
Gartner also forecasts growth compared to downloading free apps in general. This year, apps at no cost to download will account for 91% of all app installs, rising to 94.5% in 2017.
Paid Apps and In-App Purchases
Another interesting point presented by the metrics company shows that in-app purchases will grow faster than in-app purchases Premium. The Versions Pro will grow at a compound annual growth rate of 14.22% between 2012-2017. However, over the same period, in-app purchases are expected to grow at a compound annual growth rate of 27.83%.
Incidentally, according to Gartner Research Director Brian Blau, users' relationship with apps dictates a trend toward fewer future downloads for more frequent use of the same apps:
Free apps currently represent about 60% and 80% of the total apps available on the App Store and Play Store, respectively. Android and iOS app stores together are expected to account for 90% of global downloads in 2017. These stores are increasingly active due to the improvement of their ecosystems and the growth of the active developer community. However, we expect a drop in average monthly iOS device downloads from 4.9 in 2013 to 3.9 in 2017, while the average monthly downloads per Android device drops from 6.2 in 2013 to 5.8 in 2017. global trend of users using the same applications more often rather than downloading new ones.
What is your relationship with your apps?
The growing mobile application market shows that more and more people are taking advantage of these software over traditional software. For example, it's been over a year now that I've been dealing with Microsoft's office package. However, I use alternative programs like Google Drive, which allows you to edit documents online from any platform or device. Although not perfect, since the user needs a connection to do the editing, it has become an alternative and a behavioral trend, as I have been managing my needs according to the possibilities that the service offers me. When I don't have access to Drive, I use a notepad.
Because I search for apps and services that serve as tools that sync with any of my mobile devices – smartphone, tablet and personal computer – my first reaction is to download an app and test it, if I like it, I keep it on my mobile device. A detail worth mentioning that I always give priority to free apps. This is my relationship with apps, so I understand the trend mentioned by Gartner Research Director: that we end up using the same apps over time rather than downloading again.
Now, if you take this statistic into consideration, where do you fit in as a mobile application user? How often do you download new apps on the Play Store? What is your relationship with these apps?
. (tagsToTranslate) apps (t) android (t) app downloads (t) download apps (t) apps